Mega Monster Pack 2008 _HOT_
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The original Monster Munch used two different snack shapes, related to two of the Monsters. The shape known as a "monster paw" that is still used today has long been the subject of dispute over whether it represents a paw or, instead, the single eye and lashes of Yellow Monster (currently seen on Pickled Onion flavour packs). The other represented the gangly, long-tongued Pink Monster: circular with two bumps on the top for eyes, protrusions on either side and a tongue dangling down. For a limited time in the early 1990s, there were also spider-shaped Monster Munch in the Sizzling Bacon flavour.
In April 1998, when Walkers changed its logo, Monster Munch changed their packaging and introduced a new logo. A Spicy flavour was released in August 2000, replacing Cheesy (with the Yellow Monster being retired in the process) and a new Purple Monster (which looked like the Pink Monster from the first era) was the main monster for that flavour.[7]
In February 2007, Walkers announced they would relaunch their snack range, including Monster Munch. The relaunch reflected the addition of Sunseed Oil to the product, similar to the refresh of the main Walkers Crisps range the year prior.[16] The Multipack bags were in a different layout, being in Landscape style. For Monster Munch, while the logo and packaging were changed, the monsters (now depicted in CGI animation) and flavours remained the same. In 2008, Monster Munch began to be baked instead of fried as prior.
In August 2008, Walkers announced that the brand would be relaunched again as "Mega Monster Munch" with a focus on nostalgia and an adult audience, following requests to revert the brand back to its previous state. With the relaunch, the crisps returned to their original larger size, and the packs include retro designs based on the original packs.[17] A campaign titled "Find Our Monsters" began to coincide with the relaunch to find the original costumes used in the adverts, which had been lost for years after Walkers purchased the brand.[18] A T-shirt promotion was held in the Autumn of 2009 for twelve weeks.[19]
In August 2019, the packaging was updated alongside other Walkers Snacks, to inform about a reduction in plastic used on the packet. The Walkers logo also returned to the front of the packaging for the first time in 11 years. The flavours and monsters remained the same.
Coinciding with the launch of the new Walkers logo, the packaging design of all the crisp/chip ranges (including Monster Munch) were changed. The packaging of Monster Munch was unusual in that some of the packaging had a horizontal design rather than the traditional vertical. Other than the packaging, nothing else about Monster Munch changed during this period, including the monsters.
In 2008, the Monster Munch range was completely revamped. The redesign was inspired by the original 1977 design, so much so that the packaging is almost exactly the same as it was previously. The size of the crisps/chips has become the same size as they were originally in 1977. The original monsters, except the orange monster which formerly represented Prawn Cocktail, also made a return. The flavours/flavors, however, remained largely the same as the previous incarnation; Roast Beef, Pickled Onion and Flamin' Hot. Note the slight change to the original logo, it has the word 'Mega' above it to indicate the larger size of the crisps/chips compared to the range launched in 1998.
In September 2008, old becomes new again when Walkers relaunched Monster Munch, this time featuring pieces made in the original Smiths size (referred to as "Mega"), along with retro-style packs based on the originals from the 1980s. Three of the original four monster mascots were also brought back. 2b1af7f3a8